NUDIE JEANS CO

Nudie is a Swedish clothing brand known for its high-quality denim jeans and sustainable approach to fashion. The company was founded in 2001 by Maria Erixon, who previously worked for Lee Europe a...

Nudie is a Swedish clothing brand known for its high-quality denim jeans and sustainable approach to fashion. The company was founded in 2001 by Maria Erixon, who previously worked for Lee Europe and Levi Strauss & Co. The brand's focus is on producing timeless, well-made garments that are designed to last. Nudie believes that jeans should be worn, repaired, and loved for as long as possible, and as such, the brand offers free repairs for life on all of its jeans. Nudie also places a strong emphasis on sustainability and ethical production practices. The brand uses only organic cotton in its denim production and works closely with suppliers to ensure that all materials are sourced ethically. In addition, the company has taken steps to reduce its environmental impact by using recycled materials and implementing water-saving techniques in its production process. Apart from jeans, Nudie offers a range of clothing items, including jackets, shirts, and accessories. The brand's designs are simple and understated, with a focus on classic styles and timeless pieces that can be worn season after season. Overall, Nudie is a fashion brand that values quality, sustainability, and ethical production practices. Its focus on creating well-made, long-lasting garments that are designed to be worn and repaired for years to come makes it a unique player in the fashion industry.