CARHARTT WIP

Carhartt Work In Progress (WIP) is a fashion brand that was founded in 1994, as a European division of the American workwear brand Carhartt. The brand's focus is to reimagine and reinterpret the ti...

Carhartt Work In Progress (WIP) is a fashion brand that was founded in 1994, as a European division of the American workwear brand Carhartt. The brand's focus is to reimagine and reinterpret the timeless and iconic workwear staples of Carhartt, with a contemporary and stylish twist, to cater to the urban and modern audience. The brand started when the designers and fashion enthusiasts in Europe discovered the rugged, high-quality workwear from Carhartt and saw the potential in the brand's timeless designs. They started importing the clothes from the US and began to customize and adapt them to suit the European market's fashion sensibilities. They introduced new fabrics, colours, and styles to the traditional workwear silhouettes and created a range of clothing that appealed to the emerging streetwear and urban fashion scene. Carhartt WIP quickly gained popularity among young fashion enthusiasts, skaters, and musicians, who appreciated the brand's unique blend of rugged durability, functional design, and contemporary style. The brand's signature pieces include classic workwear jackets, chore coats, overalls, and pants, as well as graphic t-shirts, hoodies, and accessories. Today, Carhartt WIP has become one of the most recognizable and influential streetwear brands globally, with a loyal following of fashion-forward individuals who appreciate the brand's dedication to quality, authenticity, and heritage. The brand has expanded its offerings to include collaborations with other designers, artists, and brands, as well as a range of sustainable and ethical clothing.