Moschino is an Italian luxury fashion brand known for its bold and eccentric designs. The brand was founded by Franco Moschino in 1983 and quickly became known for its unconventional approach to fashion, blending high art with pop culture references.
Franco Moschino was born in Abbiategrasso, Italy in 1950. He studied at the Accademia di Belle Arti in Milan before working as a freelance designer for a number of Italian fashion houses. In 1983, he founded his own label, Moschino, with the aim of creating a brand that was both playful and irreverent.
Moschino's designs often feature bright colours, bold prints, and unexpected details. The brand is known for its tongue-in-cheek approach to fashion, with designs that poke fun at fashion industry conventions and social norms. Moschino's collections have been described as a "witty commentary on fashion" and a "carnival of fashion and art."
While Moschino's designs are certainly playful and irreverent, the brand's focus is always on quality and craftsmanship. Moschino uses only the finest materials, and each piece is carefully constructed by skilled artisans. The brand's attention to detail and commitment to quality have earned it a reputation as one of the most innovative and creative fashion houses in the world.
Today, Moschino continues to be one of the most influential and iconic fashion brands in the world. With a focus on playful, irreverent designs that push the boundaries of fashion, Moschino is a brand that is always ahead of the curve.