Billionaire Boys Club

The BBC brand was founded in 2003 by Pharrell Williams and Japanese designer Nigo, alongside Pharrell’s manager Rob Walker. The label was created as a blend of music, streetwear and culture with a forward-thinking identity and has since become one of the most influential streetwear names globally. Pharrell later reacquired full control of the business after earlier partnerships expanded its reach; today the brand continues under his creative leadership.

BBC pieces generally have a relaxed, modern streetwear fit. Think comfortable, slightly boxy silhouettes rather than tight/fitted shapes. Tees and hoodies are designed to drape casually, so if you prefer a trimmer look, some customers choose to size down. If you want a roomier feel, ordering your usual size is usually spot on.

(Fit can vary a little between styles, so checking the Ragazzi size guide on individual product pages always helps.)

The spaceman (astronaut) motif is one of BBC’s signature symbols and a big part of its visual identity. Designed as part of the brand’s logo by co-founder Sk8thing, the astronaut reflects BBC’s futuristic, creative and aspirational ethos, capturing themes of exploration, originality and individuality that run through the label’s heritage