EDWIN is a denim jean focused brand that was established back in 1947 by Mr K. K. Tsunemi. Mr Tsunemi had a real passion for denim, and as there was no denim being manufactured in Japan, he imported old used five pocket denim from the United States. When denim was finally manufactured in the country it motivated Mr Tsunemi to start making his own denim.
The name EDWIN comes from a partial anagram of the word DENIM inverting the 'M' to a 'W' creating EDWIN. Edwin jeans are renowned for the rainbow selvage, first produced in 1963 with the worlds heaviest ring-spun denim at 16oz. Rainbow selvage is still used today on many styles of jeans including the ED55 and the ED39.
In the 1970's EDWIN were the first company to produce the 'old wash' process, then progressing in the 1980's with 'stone wash' and finally the 'new vintage' denim in the 1990's.