FRED PERRY

Triple Wimbledon champion Fred Perry founded his brand in 1952, designing the first Fred Perry pique tennis shirt himself the same year. Adopted by generations of British subcultures for over 60 ye...

Triple Wimbledon champion Fred Perry founded his brand in 1952, designing the first Fred Perry pique tennis shirt himself the same year. Adopted by generations of British subcultures for over 60 years, the Laurel Wreath is still worn as a badge of honour. Fred Perry is a British fashion brand that was founded in the late 1940s by the three-time Wimbledon tennis champion Fred Perry. The brand started as a sportswear line, specializing in tennis apparel, but eventually expanded to include other sports and casual wear. Today, Fred Perry is known for its timeless and sophisticated style, combining classic designs with a contemporary edge. Fred Perry's focus on sportswear is reflected in its iconic laurel wreath logo, which was inspired by the Wimbledon trophy. The brand's first successful product was the Fred Perry polo shirt, which quickly became a fashion staple and was worn by many British subcultures, such as Mods and Skinheads, in the 1960s. Over the years, Fred Perry has collaborated with various designers and musicians, including Raf Simons, Amy Winehouse, and Miles Kane, to create limited edition collections that reflect the brand's heritage and appeal to a wider audience. The brand's signature designs, including the polo shirt and Harrington jacket, remain popular today and have been embraced by fashion enthusiasts around the world. In addition to its fashion line, Fred Perry is also involved in various cultural events, such as the annual Fred Perry Subculture Live music festival, which showcases emerging talent from around the world. Overall, Fred Perry's focus on timeless style and sportswear heritage has made it an iconic fashion brand, beloved by generations of fashion-conscious individuals..